Odar Aquije, C. B., M. E. Huamaní Rupay, V. J. Marroquin Salgado, and Y. R. Chacaltana De la Cruz. “Digital Marketing Ecosystem in Peru and Chile: A Comparative Analysis of Digital, Commercial, and Market Capabilities”. Enfoque Disciplinario, Vol. 11, no. 1, June 2026, pp. 70-99, doi:10.70165/enfdis.v11i1.325.